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- Our Story -

Our Story

Hi there, we’re Sarah McBean and Svein Piene, husband and wife duo and the owners of Rug & Weave. Rug & Weave began as little more than a side hustle in 2015—we were both working for Running Corporations at the time, but anxious and thirsty for a change of pace (pun intended). Before we knew it, a search for a vintage rug for our powder room led to us buying out a friend’s Turkish Kilim inventory, and we took to Etsy hopeful and excited about what we had found. Svein’s ambitious entrepreneurial drive combined with my passionate love for home decor was the magic combination that pushed us to leave our jobs, and launch into this new endeavor full-time. Our Etsy page was booming with others equally as keen on finding unique one-of-a-kind home staples—all this to say, our part-time evening and weekend work just wasn’t cutting it! With a more refined pulse on the type of goods we wanted to sell, and with our first son on the way (it sure was a busy time), we moved from Etsy and built an online shop in 2017. It wasn’t long before we also set up a tiny appointment-only brick & mortar which we mainly used to photograph products and ship orders.

Having completely outgrown the space, we made the leap to our current location in Guelph’s infamous Ward neighborhood in the summer of 2018—a historic rustic warehouse with a ton of potential. With enough room for a large brick & mortar, our offices, shipping fulfillment, and inventory, you can say we’ve made a good home out of 460 York, Rd. We’d love for you to pop by and check out the shop, as well as all the other projects we’ve got under the works! Now with two little ones both under 5, our hands are full but so too are our hearts. This little business continues to inspire, excite, and reward us in so many incredible ways!

Our Philosophy

Since the beginning, we’ve strived to add beauty and functionality to our customers homes through the items we carry. And we can proudly say that this philosophy is still at the core of everything we do. It’s not as much about what we carry, as it is about the everyday moments that are created around these objects in the home. Whether you’re curled up on the couch with one of our in-house made pillows, tucking the little one in for a nap with our Turkish throw, or playing a board game on the floor on top of one of our soft vintage rugs, these moments and the feelings they inspire create the very fabric of your home.

We hope to provide you with a carefully curated selection of useful, streamlined, and gorgeous items that will stand the test of time, and add meaning to your home. As decor enthusiasts ourselves, we hope to inspire you through our shop, voice, and aesthetic to feel prideful of the place where you do the most living. As a team (and a growing one at that), we’re constantly putting our heads together to broaden the brand, better serve our customers, and build a community of like-minded individuals who share a love for pieces that tell a remarkable story.

as seen in

 house and home

  pottery barn logo  toque magazine Jillian Harris glitter guideapartment therapy

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